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Sazerac Cocktail getting its own museum at Canal and Magazine

December 15, 2016


The Sazerac Company, based in New Orleans since 1850, has purchased two nearly 200-year-old buildings at the corner of Canal and Magazine streets, with plans to convert them into The Sazerac House, a celebration of all things Sazerac, the company stated in a press release.

The buildings, adjacent to the Sheraton Hotel, and a few hundred yards from the original 1850 Sazerac Coffee House site, will become a museum to educate visitors about the iconic Sazerac Cocktail, the “official cocktail of New Orleans,” as well as many other original New Orleans brands. The museum will explore the role New Orleans has played in the bourbon and rum industries and in American cocktail culture, the release states.

The buildings will include a gift shop and Sazerac company offices. The company predicts that 60 employees eventually will work there, including 45 new positions.

The buildings have been vacant for more than 30 years, the company stated, and they date back to the mid-1800s.

“We simply could not be happier than to have the opportunity to restore such beautiful buildings to their former glory, in a perfect location, so close to the original site of the Sazerac Coffee House that will act as our future New Orleans homeplace,” stated Mark Brown, president and chief executive officer of the Sazerac Company, in the press release. “We’re excited to have this opportunity to preserve our roots, while at the same time explore opportunities to introduce our visitors to new product releases that have a special tie to New Orleans.”

Ryan Gootee General Contractors is the general contractor, and Trapolin-Peer are the architects.

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